Company Awareness
A quarterly eNews was sent out to all Flow's customers and leads. This campaign highlighted key customers, featured latest product news, and included helpful tech tips. I worked on developing the content, writing and editing the copy, building the email, managing the send list, scheduling the email send, and performing post-send analysis.
Tools
Email Campaign Service: iContact, Benchmark
Image Manipulation: Photoshop
HTML: Dreamweaver
Testing: Litmus
Analytics: iContact, Benchmark, Google Analytics
Asset Management: MS Excel, MS SharePoint
While at Flow International, I managed email campaigns for a send list of over 50,000 recipients. This included strategizing on campaign messaging, developing assets for campaigns, building emails, testing the emails, organizing the targeted send list, and performing post-send analysis. Below are examples of the types of email campaigns that I managed at Flow.
Targeted Campaigns
Campaigns targeted to highlight an application, event, message, or product were periodically sent to specific customer/lead groups. I worked on strategizing key objectives, building the email, refining the send list, scheduling the email send, and performing post-send analysis.
Tools
Email Campaign Service: iContact, Benchmark
Image Manipulation: Photoshop
HTML: Dreamweaver
Testing: Litmus
Analytics: iContact, Benchmark, Google Analytics
Asset Management: MS Excel, MS SharePoint
Aftermarket Promotions
Working with Flow's Aftermarket team, I managed campaigns that were sent monthly to targeted customer groups. This included strategizing on key objectives, building the email, refining the send list, scheduling the email send, and performing post-send analysis.
Tools
Email Campaign Service: iContact, Benchmark
Image Manipulation: Photoshop
HTML: Dreamweaver
Testing: Litmus
Analytics: iContact, Benchmark, Google Analytics
Asset Management: MS Excel, MS SharePoint
Localized Campaigns
Working with Flow's global marketing team, I managed campaigns that were sent to global customers and prospects in 14 language versions. This included building the email, ensuring the content was properly translated, refining the send lists, scheduling the email send, and performing post-send analysis.
Tools
Email Campaign Service: iContact, Benchmark
Image Manipulation: Photoshop
HTML: Dreamweaver
Testing: Litmus
Analytics: iContact, Benchmark, Google Analytics
Asset Management: MS Excel, MS SharePoint