Localization
FlowWaterjet.de
In March 2016, Flow's primary website, FlowWaterjet.com was re-launched. To be more accessible to Flow's global market, the site was localized into 13 other language versions (including the referenced German example).
Working with our translation agency and Flow's global review team, I managed the localization process.
Supplemental
Certificate in Global Digital Marketing & Localization
University of North Carolina - Wilmington
May 2013
FlowWaterjet: Website Redesign for a Global Audience
(Article written Localization certification)
Tools
Content Management System: Kentico
Image Manipulation: Photoshop
Asset Management: MS Excel, MS SharePoint
Site Analytics: Google Analytics
Site SEO: Goolge Search Console, Google Tag Manager, Moz
Site PPC: Google AdWords
To better meet customers globally, it is important to localize relevant content. The following are examples of website, video, and email campaigns that have been localized.
Compass Video - Simplified Chinese
In the summer of 2016, Flow launched a new accessory for the waterjet machine cutting head. To promote this new product, called Compass, I worked with our marketing team to create a short video.
Once the English version of the Compass campaign was successfully launched, Flow localized the campaign content for other global regions. For China, I worked with Flow's team in China to create a Simplified Chinese version.
Tools
Video Editing: Camtasia
Image Manipulation: Photoshop
Video Hosting: Brightcove
Asset Management: MS Excel, MS SharePoint
Watch Simplified Chinese version >>
FlowXpert Email Campaign - Portuguese
Campaign launched in the spring of 2016 to promote new waterjet cutting software, FlowXpert 2016. Once the campaign was successfully launched in English, it was localized for Flow's global markets.
I worked a translation agency to translate the campaign content. It was then reviewed by Flow's global team and the localized campaigns were created.
Tools
Email Delivery System: Benchmark
Email Testing: Litmus
Image Manipulation: Photoshop
Asset Management: MS Excel, MS SharePoint
Campaign Analytics: Benchmark & Google Analytics
